Data-as-a-service marketplaces: Snowflake Marketplace 3,000-3,400+ listings; AWS Data Exchange — vendor self-reported

Summary

Claim: Data-as-a-service marketplaces — Snowflake Marketplace (3,000+ listings / 700+ providers per flexera.com 2026; 820+ providers / 3,400+ listings per snowflake.com as of July 31, 2025); AWS Data Exchange; embedded-analytics / BI vendors (e.g., Zoho Analytics).

Source: flexera.com, snowflake.com.

Confidence: Verified for existence; vendor-self-reported for size.

Why this matters for Candid: Useful map of where rented external data lives. The vendor-self-reported counts are the signal that something is being marketed, not the truth — the actual usefulness for a given SMB has to be judged dataset-by-dataset.