SMB site staleness — ~25% updated less than once a year; 2025 barometer "43% update content less than monthly"

Claim: Commonly-cited figure: ~25% of small-business websites are updated less than once a year. Also rendered as "43% update content less than monthly" in a 2025 barometer.

Source: Survey-based; multiple aggregators; specific 2025 barometer cited.

Confidence: Single-source to Industry-consensus.

Caveat — survivorship: These surveys only measure still-live sites. Abandoned sites are excluded. The true population staleness is likely higher than these figures suggest.

Why this matters for Candid: This is the definition-(c) figure — "live but frozen" sites. Pair with Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated to show that "active subscription" is not the same as "active site."