{"id":1964,"slug":"smb-website-staleness-25-percent-update-less-yearly","title":"SMB site staleness — ~25% updated less than once a year; 2025 barometer \"43% update content less than monthly\"","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["page-builders","longevity-architecture","editorial-discipline"],"reference_body":"**Claim:** Commonly-cited figure: **~25% of small-business websites are updated less than once a year**. Also rendered as **\"43% update content less than monthly\"** in a 2025 barometer.\n\n**Source:** Survey-based; multiple aggregators; specific 2025 barometer cited.\n\n**Confidence:** Single-source to Industry-consensus.\n\n**Caveat — survivorship:** These surveys only measure **still-live sites**. Abandoned sites are excluded. The true population staleness is likely higher than these figures suggest.\n\n**Why this matters for Candid:** This is the definition-(c) figure — \"live but frozen\" sites. Pair with [[three-success-definitions-diy-builders-2026]] to show that \"active subscription\" is not the same as \"active site.\"","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"three-success-definitions-diy-builders-2026","title":"Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"three-success-definitions-diy-builders-2026","title":"Three success definitions for DIY-builder sites — subscription active vs domain resolving vs content updated","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.327Z","updated_at":"2026-06-23T12:08:39.327Z"}