Self-generated anchors + "consider the opposite" — debiasing techniques

Claim: Although anchoring is automatic and operates on knowledgeable people (Anchoring is automatic and operates on knowledgeable people — Tversky & Kahneman 1974), self-generated anchors and "consider the opposite" reasoning reduce anchoring bias.

Confidence: Industry-consensus (in the debiasing literature).

Why this matters for Candid: Direct widget design implication — surface the user's OWN inputs FIRST before any benchmark numbers. When the owner reads "Based on your 200 reviews, your competitor's 350, and your category's 250-median..." their own numbers are the anchor, not whatever the widget would have suggested. Pairs with The "earned tier" — credibility comes from showing the inputs that produced the result.