{"id":2150,"slug":"self-generated-anchors-debias-anchoring","title":"Self-generated anchors + \"consider the opposite\" — debiasing techniques","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["precision-credibility-tradeoff"],"reference_body":"**Claim:** Although anchoring is automatic and operates on knowledgeable people ([[anchoring-effect-tversky-kahneman]]), self-generated anchors and \"consider the opposite\" reasoning reduce anchoring bias.\n\n**Confidence:** Industry-consensus (in the debiasing literature).\n\n**Why this matters for Candid:** Direct widget design implication — **surface the user's OWN inputs FIRST** before any benchmark numbers. When the owner reads \"Based on your 200 reviews, your competitor's 350, and your category's 250-median...\" their own numbers are the anchor, not whatever the widget would have suggested. Pairs with [[earned-tier-credibility-mechanism]].","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"earned-tier-credibility-mechanism","title":"The \"earned tier\" — credibility comes from showing the inputs that produced the result","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"anchoring-effect-tversky-kahneman","title":"Anchoring is automatic and operates on knowledgeable people — Tversky & Kahneman 1974","kind":"reference","scope":"business","link_type":"depends-on"}],"incoming":[{"slug":"research-brief-smb-widget-presenting-tiers-june-2026","title":"Research brief: SMB widget presentation layer — tiered results without overclaiming (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T20:03:32.442Z","updated_at":"2026-06-23T20:03:32.442Z"}