Seer Interactive (53 brands, 5.47M queries, 2.43B impressions) — brand-cited pages earn ~120% more clicks per impression than uncited; ~38% behind no-AIO pages; explicit causal caveat

Claim: Seer Interactive (53 brands, 5.47M queries, 2.43B impressions, Jan 2025 – Feb 2026) found brand-cited pages earn ~120% more clicks per impression than uncited pages on the same AI Overview SERPs — though still ~38% behind no-AIO pages.

Source: seerinteractive.com — Apr 2026.

Confidence: Single-source (agency study).

Caveat — Seer's explicit causal caveat: they cannot prove citation causes higher CTR rather than authoritative brands simply being cited more often. Correlation, not proven causation.

Why this matters for Candid: Important framing data — being cited carries measurable value (the +120% figure), and the overall SERP environment is worse for clicks (the -38% bound). Both halves matter. Honest framing in client conversations: "earning citation recovers most but not all of the lost click rate."