Moz Beginner's Guide to Link Building — "all link-building campaigns must start with something worth linking to; very difficult to build links to low-value webpages"
Summary
Claim: Moz's Beginner's Guide to Link Building: "All link building campaigns must start with something worth linking to. It's very difficult to build links to low-value webpages, but when you begin with something truly valuable that people find useful or share-worthy, link building is a much easier endeavor."
Source: moz.com Beginner's Guide to Link Building.
Confidence: Industry-consensus.
Caveat: Moz sells SEO software (Link Explorer); the guide is itself a linkable asset / lead magnet.
Why this matters for Candid: Foundational framing for the linkable-asset thesis. Pair with Ahrefs (Hardwick, 2018/2020) — "online tools and calculators have the potential to attract a LOT of links" because they solve a problem people are already talking about, making linking to your tool a natural next step and the empirical Moz / BuzzSumo 2015 study (>1M articles; random 100K sample) — over 75% had zero external links ("3 in 4 posts got zero referring domain links") for the why most pages get zero links.
Related entries
Referenced by (3)
- reference Research brief: why interactive tools deepen a business's relationship with its audience — a mechanism-level research package (June 2026) relates-to
- reference Ahrefs (Hardwick, 2018/2020) — "online tools and calculators have the potential to attract a LOT of links" because they solve a problem people are already talking about, making linking to your tool a natural next step relates-to
- reference Moz / BuzzSumo 2015 study (>1M articles; random 100K sample) — over 75% had zero external links ("3 in 4 posts got zero referring domain links") relates-to