{"id":1388,"slug":"moz-link-building-low-value-pages-fail","title":"Moz Beginner's Guide to Link Building — \"all link-building campaigns must start with something worth linking to; very difficult to build links to low-value webpages\"","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["seo-content","agency-methodology","linkable-assets"],"reference_body":"**Claim:** Moz's *Beginner's Guide to Link Building*: \"**All link building campaigns must start with something worth linking to. It's very difficult to build links to low-value webpages, but when you begin with something truly valuable that people find useful or share-worthy, link building is a much easier endeavor.**\"\n\n**Source:** moz.com Beginner's Guide to Link Building.\n\n**Confidence:** Industry-consensus.\n\n**Caveat:** Moz sells SEO software (Link Explorer); the guide is itself a linkable asset / lead magnet.\n\n**Why this matters for Candid:** Foundational framing for the linkable-asset thesis. Pair with [[ahrefs-tools-calculators-attract-lots-links]] and the empirical [[moz-buzzsumo-2015-75pct-zero-external-links]] for the *why* most pages get zero links.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-interactive-tool-mechanisms-smb-june-2026","title":"Research brief: why interactive tools deepen a business's relationship with its audience — a mechanism-level research package (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"ahrefs-tools-calculators-attract-lots-links","title":"Ahrefs (Hardwick, 2018/2020) — \"online tools and calculators have the potential to attract a LOT of links\" because they solve a problem people are already talking about, making linking to your tool a natural next step","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"moz-buzzsumo-2015-75pct-zero-external-links","title":"Moz / BuzzSumo 2015 study (>1M articles; random 100K sample) — over 75% had zero external links (\"3 in 4 posts got zero referring domain links\")","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T18:18:57.515Z","updated_at":"2026-06-20T18:18:57.515Z"}