{"id":2115,"slug":"envoca-extreme-cpc-within-vertical","title":"Envoca — \"auto accident lawyer\" / \"medical malpractice attorney\" exceed $200/click; wealth mgmt ~$31","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["vertical-cpc-benchmarks"],"reference_body":"**Claim:** Envoca on intra-vertical spread:\n\n- Within legal, average ~$5.27 but \"auto accident lawyer\" / \"medical malpractice attorney\" can **exceed $200/click** in competitive markets.\n- Financial services ~$5.48 average but wealth management ~$31.31.\n- Insurance can reach $76.54 for first position.\n\n**Source:** Envoca (vendor, agency/aggregator).\n\n**Caveat:** Vendor. Quarantined.\n\n**Confidence:** Single-source.\n\n**Why this matters for Candid:** WITHIN-vertical variance can exceed BETWEEN-vertical variance. The widget should permit sub-segmentation in hyper-competitive verticals (PI law vs estate planning; cosmetic vs general dentistry).","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-vertical-difficulty-june-2026","title":"Research brief: SMB widget vertical difficulty — two-axis tiering by industry (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"tier-1-hyper-competitive-verticals","title":"Vertical Tier 1 — Hyper-competitive (Legal, Insurance, Finance, SaaS/B2B)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-allow-vertical-sub-segmentation","title":"Rule — In hyper-competitive verticals, allow a sub-segmentation question","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T19:16:04.805Z","updated_at":"2026-06-23T19:16:04.805Z"}