{"id":2036,"slug":"bdc-canada-three-year-spend","title":"BDC Canada — average $37,458 website + $29,210 online marketing over 3 years","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["smb-seo-budget-norms","canadian-smb-digital-maturity"],"reference_body":"**Claim:** BDC (Canada) — businesses expanding online spent an average **$37,458 on their website** and **$29,210 on online marketing** over three years.\n\nStatistics Canada / BDC: in 2021, **91% of SMEs spent an average of $118,000 on digital technologies** (broad tech, not just marketing).\n\n**Source:** BDC; StatCan. Single-source authoritative.\n\n**Confidence:** Single-source.\n\n**Why this matters for Candid:** The most directly Canadian-relevant dollar anchor for the widget. Use the $37K/$29K-over-3-yrs figure for a 3-year cost-of-doing-this-right tier; flag that the broader $118K includes non-marketing digital tech.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-spend-benchmarks-june-2026","title":"Research brief: SMB widget spend benchmarks — feasibility of a \"digital-minus-ads\" % of revenue (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:01.966Z","updated_at":"2026-06-23T19:16:01.966Z"}