Topic: `marketing-spend-benchmarks`

16 entries tagged marketing-spend-benchmarks.

Rules (1)

rule Rule — Output tiers, NOT a hard percentage-of-revenue, for digital-minus-ads spend

Reference entries (15)

reference Research brief: SMB widget spend benchmarks — feasibility of a "digital-minus-ads" % of revenue (June 2026)
reference Gartner — budget-conscious vs big-spender divide; low-budget CMOs pour into search/performance
reference Schonfeld 2025 — advertising-to-sales ratio average 3.07% across 2,500 public companies
reference Conductor 2025 State of SEO — 91% of digital experts say SEO positively impacted website performance
reference Caveats — vendor quarantine and structural gaps in spend-benchmark evidence
reference Maturity variation — startups 12-20%+; mature firms with referral engines 3-5%
reference Professional services / B2B — 6-9% total but higher relative weight on website/content
reference Home/trades services — 8-15% of revenue total marketing, heavy paid skew
reference UpFlip — 66.3% of small business owners spend under $1,000/yr on marketing (the survivorship correction)
reference Why no SMB benchmark exists — "website/SEO/content/tools" cuts across native reporting categories
reference Vertical variation in marketing % — ~3% (energy) to ~18-25% (CPG)
reference BDC Canada — B2B 2-5%, B2C 5-10% of revenue; avg small business ~$30K/yr (2019)
reference US SBA guideline — 7-8% of gross revenue for businesses under $5M
reference Duke/Deloitte/AMA CMO Survey Spring 2025 — marketing = 9.4% of revenue (broader size mix)
reference Gartner 2025 CMO Spend Survey — marketing = 7.7% of revenue (flat YoY, down from ~11% pre-pandemic)