{"id":2024,"slug":"bdc-canada-marketing-spend","title":"BDC Canada — B2B 2-5%, B2C 5-10% of revenue; avg small business ~$30K/yr (2019)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["marketing-spend-benchmarks"],"reference_body":"**Claim:** BDC (Business Development Bank of Canada) — **B2B 2-5%**, **B2C 5-10%** of revenue.\n\nA 2019 BDC survey of **1,400+ Canadian businesses** found average small-business marketing spend just over **$30,000/year**; firms with 50+ employees exceed $100,000.\n\n**Source:** BDC (Canadian federal Crown bank). Single-source but authoritative.\n\n**Confidence:** Single-source (authoritative).\n\n**Why this matters for Candid:** Direct Canadian baseline for the widget. BDC numbers consistent with US ranges but skew slightly lower — consistent with the Canadian SMB digital-maturity gap ([[canadian-smb-digital-maturity]] topic).","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-spend-benchmarks-june-2026","title":"Research brief: SMB widget spend benchmarks — feasibility of a \"digital-minus-ads\" % of revenue (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:01.900Z","updated_at":"2026-06-23T19:16:01.900Z"}