B2B Lead Finder — website non-adoption rates 45–56% in some trades; 50–65% in emerging markets

Claim: Website-absence rates are far higher in some trades (45–56%) and emerging markets (50–65%) (b2bleadfinder.io, 2026).

Source: b2bleadfinder.io — 2026.

Confidence: Industry-consensus (aggregator; underlying primary varies).

Caveat: Aggregator source; the 45–56% trades range groups very different sub-trades and may include businesses with social-only presence.

Why this matters for Candid: Reinforces Zippia (via Wix, 2026) — 73% of US small businesses have a website; ~27% (more than 1 in 4) do not for trades specifically — directly relevant to Candid's Ontario contractor / builder audience. Many trades clients live in the high-non-adoption segment; the appropriate Candid posture is to match capability to acquisition mode, not to push every feature.