Topic: `referral-marketing`

4 entries tagged referral-marketing.

Rules (1)

rule RULE: For KW-region GC prospecting, prioritize WRHBA → Cambridge Chamber → Greater KW Chamber → OGCA presence in that order

Reference entries (3)

reference GCs do not have a lead problem — they have a referral-dependence problem (the 65% comfort and trap)
reference WRHBA: 160+ member companies; members construct >90% of new residential housing units in the region
reference BuildBook (citing WOMMA): 65% of new home-services business comes from referrals; 92% of consumers trust referrals from people they know