Anti-pattern — email-gate BEFORE delivering the result
Created 2026-06-23
Summary
Anti-pattern: Forcing email signup before showing the tier / diagnosis.
Why it fails: Optimizes for capture, not communication. Inverts the honest order (Rule — Show the result BEFORE any email gate). Reads as a lead-gen tool, not a diagnostic.
Why this matters for Candid: This is the single biggest separator between honest diagnostic and lead-gen scorecard. The widget MUST deliver value first.