Rule — Show the result BEFORE any email gate

Rule: The widget displays the tier + drivers + first step BEFORE any email/contact form. Email gates may follow, but never precede, the value delivery.

Why: Blastland Freeman van der Linden Marteau Spiegelhalter (2020, Nature) — "five rules for evidence communication": inform, don't persuade; offer balance; disclose uncertainties; state what you don't know; share sources. The single biggest separator between an honest diagnostic and a lead-gen scorecard is whether the result is delivered free or gated.

How to apply: Free result includes the tier, the drivers, and the proximal first step. A follow-up "want the full report?" email gate is acceptable AFTER. Anything earlier = lead-gen gimmick.