Reference entries (7)
- reference Where the findability / citability case is strongest vs weakest — informational / B2B research queries vs purely transactional / local intent
- reference Boundary: a static page with a contact form (or "occasional email trigger") exhibits NONE of the four working-surface capabilities
- reference Capability 4 — account / state: the site remembers who the visitor is and what they have done (login, saved items, order history, progress) so returning visitors resume rather than restart
- reference Capability 3 — live or frequently-updated data: content whose value depends on currency (availability, pricing, status, hours, inventory) refreshed on a cadence rather than written once
- reference Capability 2 — interactive functionality: the visitor supplies input and the site returns a computed or looked-up result (calculator, quote, search, booking, configurator)
- reference Capability 1 — structured, queryable data: content stored as records with fields, types and relationships so it can be filtered, sorted, searched, and assembled on demand
- reference Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026)
