Reference entries (15)
- reference Research gaps and source caveats — trust / referral networks / in-group reputation brief (May 2026 Brief #3)
- reference Sophisticated GC's 5-question credential-evaluation heuristic — revocability / written threshold / liability / individual vs firm / in-group survivability
- reference Audit-gap problem — visual badge similarity collapses Spence pooling equilibrium; sophisticated buyers discount badge category and ask for underlying audit
- reference Guildmaster Awards (GuildQuality) — audit-verified survey signal; ≥90% LTR vs ~70% industry average; 20 responses min; disqualification for omitting customers
- reference Best of Houzz badges — ~3% of 2.5M pros win annually; gating is user engagement on Houzz platform, not third-party audit; low-cost signal
- reference Signalling theory applied to Ontario credentials — HCRA / Tarion / Gold Seal / Guildmaster are costly; RenoMark moderate; Houzz / pay-to-play approach zero
- reference Spence 1973 (QJE) — job-market signaling; signals work only when costlier for low-quality types to acquire than high-quality types; cost-drop collapses pooling equilibrium
- reference Events as trust-witnessing infrastructure — HBA dinners / awards nights are public ratification venues; measure share-of-voice, not leads-attributed
- reference Red Seal endorsement — national journeyperson credential; >80% of Canadian apprentices in Red Seal trades; 4-hour multi-choice exam, 70% pass, individual not firm
- reference Dulleck, Kerschbamer, Sutter 2011 (AER) — credence-goods lab experiment; "liability has crucial effect, verifiability minor, reputation little influence"
- reference Why in-group reputation dominates market reputation for trades — credence-good + loss-aversion + low-frequency selection compound
- reference Opacity-specificity tradeoff — in-group reputation is information-rich + opaque to outsiders; market reputation is transparent + information-poor
- reference In-group vs market reputation — for trades, in-group ("being good") dominates market ("being known"); applied translation of Rindova et al.
- reference Rindova, Williamson, Petkova, Sever 2005 (AMJ) — reputation is bidimensional: perceived quality ("being good") vs prominence ("being known"); prominence drove price premium
- reference Research brief: trust, referral networks, and in-group reputation in Ontario's trades economy (May 2026 — Foundation Brief #3)
