Topic: `marketing-strategy`

5 entries tagged marketing-strategy.

Rules (2)

rule RULE: For KW-region GC prospecting, prioritize WRHBA → Cambridge Chamber → Greater KW Chamber → OGCA presence in that order
rule RULE: GC vertical content-asset priority order — owned-vs-rented comparison, trust-signal checklist, anatomy of a rebuild, badge guide, exemplars page

Reference entries (3)

reference Directory platforms (Angi, HomeStars, Houzz) rent the customer relationship — the cleanest "rented vs. owned" pitch
reference GCs do not have a lead problem — they have a referral-dependence problem (the 65% comfort and trap)
reference Research brief: GC Marketing & Trust — sales-positioning for $1M–$50M Ontario general contractors (May 23, 2026)