Topic: `ai-overview-prevalence`

12 entries tagged ai-overview-prevalence.

Rules (1)

rule R6 — Cite Pew as the AI-prevalence anchor; cite vendor trackers (Semrush / BrightEdge / Conductor) as a range; never cite a single vendor as the level

Reference entries (11)

reference GAP — AI Overview prevalence has no single authoritative number; independent (Pew 18% Mar 2025) vs vendor (16–48%, 2025–26) figures diverge by definition and sample
reference Where the findability / citability case is strongest vs weakest — informational / B2B research queries vs purely transactional / local intent
reference Reconciliation: the 16% / 25% / 48% AI-prevalence gap is largely definitional — different keyword samples, "tracked queries" vs all queries, niche / long-tail inclusion
reference Conductor (21.9M queries) — AI Overview share at 25.11%, up from 13.14% in March 2025
reference BrightEdge — ~48% of tracked queries showed an AI Overview by Feb–Mar 2026, up from ~31% a year earlier
reference Semrush — AI Overview prevalence on 10M+ keywords rose 6.49% (Jan 2025) → peak ~24.61% (Jul 2025) → ~15.69% (Nov 2025)
reference Pew — 26% of users ended the search session after seeing an AI summary vs 16% without
reference Pew — when an AI summary appears, users click a traditional link 8% of the time vs 15% without; only 1% click a link inside the summary
reference Pew Research Center — 58% of US adults studied conducted at least one Google search in March 2025 that produced an AI-generated summary
reference Pew Research Center — 18% of Google searches in March 2025 produced an AI summary (68,879 searches across 900 US adults; independent anchor)
reference Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026)