Vertical Tier 2 — Hard-local (Dentistry, Trades, Real estate agents)
Created 2026-06-23
Summary
Verticals: Dentistry & cosmetic medical, Home services/trades (plumbing, HVAC, electrical, roofing), Real estate agents.
Why hard: High local-pack saturation + high review bars + high CPC — BUT geographically bounded, so a well-run local entrant can win.
Evidence:
- Dentists CPC $7.85; Home Improvement $7.85 (2025). See WordStream/LocaliQ 2025 — Attorneys $8.58, Dentists $7.85, Restaurants $2.05 (vendor).
- Plumbers/HVAC/Pest 200-265 median reviews to rank 3-pack. See Local Falcon 2025 — 50M results: review bar to rank in 3-pack by category.
- Dentists ~180 rural; more in metros (1.5-2x rural).
Confidence: Industry-consensus.