schema.org — founded jointly by Bing, Google, and Yahoo! in 2011; Yandex joined Nov 2011

reference · Scope: business · Status: current

Created 2026-06-21

Summary

Claim: schema.org was founded jointly by Bing, Google, and Yahoo! in 2011, with Yandex joining in Nov 2011.

Source: Wikipedia, "Schema.org" (accessed June 2026).

Confidence: Industry-consensus.

Why this matters for Candid: Lineage matters. The search engines themselves built schema.org because they wanted exactly the structured-records-vs-prose distinction this brief is built on. The standard is 15+ years old and remains the lingua franca; this is not a new or speculative bet.

Related entries

reference schema.org — ItemList / ListItem / Product / Offer types exist precisely to mark up individual records and lists as machine-readable structured data

Referenced by (1)

reference Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026) · relates-to