{"id":1771,"slug":"schema-org-founded-bing-google-yahoo-2011","title":"schema.org — founded jointly by Bing, Google, and Yahoo! in 2011; Yandex joined Nov 2011","kind":"reference","scope":"business","status":"current","audiences":["kevin","dev","candid-team"],"topics":["schema-org","structured-data-mechanics"],"reference_body":"**Claim:** schema.org was founded jointly by Bing, Google, and Yahoo! in 2011, with Yandex joining in Nov 2011.\n\n**Source:** Wikipedia, \"Schema.org\" (accessed June 2026).\n\n**Confidence:** Industry-consensus.\n\n**Why this matters for Candid:** Lineage matters. The search engines themselves built schema.org because they wanted *exactly* the structured-records-vs-prose distinction this brief is built on. The standard is 15+ years old and remains the lingua franca; this is not a new or speculative bet.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"schema-org-itemlist-listitem-product-types","title":"schema.org — ItemList / ListItem / Product / Offer types exist precisely to mark up individual records and lists as machine-readable structured data","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-searchable-structured-catalogue-working-tool-june-2026","title":"Research brief: the searchable, structured catalogue as a working tool — when records-not-prose pays off (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-21T13:17:12.649Z","updated_at":"2026-06-21T13:17:12.649Z"}