2025 Recurly Churn Report — median B2B SaaS annual churn 3.5% (2.6% voluntary, 0.8% involuntary); SMB 3–7% monthly; consumer 6.5–8%

Claim: The 2025 Recurly Churn Report finds median B2B SaaS annual churn is 3.5% (2.6% voluntary, 0.8% involuntary), with SMBs running 3–7% monthly and consumer-facing SaaS 6.5–8%.

Source: Recurly 2025 Churn Report.

Confidence: Verified (industry report).

Why this matters for Candid: The "consumer-facing" line is the most-applicable comparator for DIY-builder free-tier users; the SMB line for paid. Useful when a client asks why GoDaddy's "~85% retention" sounds high relative to general SaaS benchmarks — answer: it's survivor-only and excludes never-launched accounts.