{"id":1961,"slug":"recurly-2025-saas-median-churn-3-5-percent","title":"2025 Recurly Churn Report — median B2B SaaS annual churn 3.5% (2.6% voluntary, 0.8% involuntary); SMB 3–7% monthly; consumer 6.5–8%","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["page-builders","customer-retention"],"reference_body":"**Claim:** The **2025 Recurly Churn Report** finds median B2B SaaS annual churn is **3.5%** (2.6% voluntary, 0.8% involuntary), with SMBs running **3–7% monthly** and consumer-facing SaaS **6.5–8%**.\n\n**Source:** Recurly 2025 Churn Report.\n\n**Confidence:** Verified (industry report).\n\n**Why this matters for Candid:** The \"consumer-facing\" line is the most-applicable comparator for DIY-builder free-tier users; the SMB line for paid. Useful when a client asks why GoDaddy's \"~85% retention\" sounds high relative to general SaaS benchmarks — answer: it's survivor-only and excludes never-launched accounts.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-diy-page-builder-effectiveness-longevity-june-2026","title":"Research brief: effectiveness and longevity of DIY / page-builder websites for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"smb-saas-monthly-churn-3-to-7-percent","title":"SMB-focused SaaS churn benchmark — 3–7% monthly logo churn (≈31–58% annually); DIY builders fit this reference class","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T12:08:39.312Z","updated_at":"2026-06-23T12:08:39.312Z"}