Mortgage / lending: payment, amortization, affordability calculators are described as the most-visited interactive tool on bank/credit-union sites

Claim: Payment, amortization, affordability, and refinance calculators are described as the most-visited interactive tool on most bank/credit-union sites. The ubiquity itself is independently corroborated (Bankrate, Bank of America, mortgagecalculator.org).

Source: Fintactix (sells calculator programs to banks) https://fintactix.com/insights/mortgage-lending/the-complete-guide-to-mortgage-calculators-for-bank-and-credit-union-websites

Confidence: Single-source / vendor-incentivized for the "most-visited" specific claim. Verified for ubiquity (anyone can observe it).

Why this matters for Candid: A calculator catches a customer in February who applies in August. Mortgages are the canonical "buyer asking what will this cost me?" use-case — the right shape, the right gating tradeoff (mostly ungated), the right tie-in to a regulated downstream conversation.