Internal linking & site architecture — discovery + crawl-efficiency effects are SOLID; PageRank-flow magnitude is real but UNQUANTIFIED (Google publishes no weighting; survivorship bias plagues case studies)

Summary

Claim: Internal linking and site architecture have three separable effects, with very different evidence strength on each:

Case studies attributing ranking gains to internal-linking changes suffer from survivorship and selection bias: sites that rank well had many things right at once, so isolating internal linking's contribution is rarely valid.

Source: Google Search Central documentation; Gary Illyes on-record commentary; compass_artifact synthesis.

Confidence: Mixed by sub-claim, as graded above.

Caveat: Structured data does NOT substitute for HTML links — breadcrumb markup helps render breadcrumbs but does not pass link equity the way a real <a href> does. See Google hard gate — Google follows only <a> elements with an href attribute; onclick, <button>, javascript:void(0) navigation is not followed.