GoDaddy FY2025 10-K — ~85% customer retention (84% in 2024 due to divestitures); 90% for >3-year cohort

Claim (vendor — quarantined): GoDaddy's FY2025 10-K states verbatim:

"In each of the five years ended December 31, 2025, our customer retention rate was approximately 85%, with the exception of the year ended December 31, 2024 when the retention rate was approximately 84% due to divestitures, migrations and end of life of certain products… the retention rate for our customers who had been with us for over three years as of December 31, 2025 was approximately 90%."

Source: SEC EDGAR — GoDaddy Inc. Form 10-K, FY2025.

Confidence: Single-source vendor / Directional.

Caveat (commercial incentive): GoDaddy's valuation depends on retention figures. Crucially, the metric describes only customers who are still customers — never-launched users, churned users, and customers who moved providers are not in the denominator. Survivorship bias applies. See Survivorship bias is the central, recurring threat in DIY-builder evidence — vendor stats and active-site surveys both exclude failures and R2 — Treat every vendor retention number as survivor-only and quarantine it.

Why this matters for Candid: When discussing retention with a client, pair this figure with the independent comparator (SMB-focused SaaS churn benchmark — 3–7% monthly logo churn (≈31–58% annually); DIY builders fit this reference class) so the survivorship gap is visible.