GEO paper — Cite Sources / Quotation / Statistics methods achieved 30–40% relative improvement on the Position-Adjusted Word Count metric
Created 2026-06-21
Summary
Claim: Top methods (Cite Sources, Quotation Addition, Statistics Addition) "achieved a relative improvement of 30–40% on the Position-Adjusted Word Count metric" (PAWC — how much of the generated answer text comes from the source, weighted by position).
Source: Aggarwal et al., arXiv:2311.09735 — Jun 28, 2024.
Confidence: Verified.
Why this matters for Candid: PAWC is the most defensible of the paper's citation metrics — it measures actual word-share in the synthesised answer rather than a subjective rating. Cite this when readers ask "but how do you measure citation visibility?"
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Referenced by (2)
- reference Research brief: the website as a working surface of the business — four capabilities, AI-citation decoupling, freshness as a real signal (June 2026) relates-to
- rule R3 — Favor body-text citations, quotations and statistics over schema markup as the AI-visibility lever; the peer-reviewed lift is in body text depends-on