GEO paper — Cite Sources / Quotation / Statistics methods achieved 30–40% relative improvement on the Position-Adjusted Word Count metric

Summary

Claim: Top methods (Cite Sources, Quotation Addition, Statistics Addition) "achieved a relative improvement of 30–40% on the Position-Adjusted Word Count metric" (PAWC — how much of the generated answer text comes from the source, weighted by position).

Source: Aggarwal et al., arXiv:2311.09735 — Jun 28, 2024.

Confidence: Verified.

Why this matters for Candid: PAWC is the most defensible of the paper's citation metrics — it measures actual word-share in the synthesised answer rather than a subjective rating. Cite this when readers ask "but how do you measure citation visibility?"