Gartner — "pervasive business intelligence remains elusive, with BI and analytics adoption at about 30% of all employees" (doc 3753469, Howson & Sallam)
Created 2026-06-20
Summary
Claim: Gartner, Survey Analysis: Why BI and Analytics Adoption Remains Low and How to Expand Its Reach (doc 3753469; analysts Cindi Howson, Rita Sallam): "Pervasive business intelligence remains elusive, with BI and analytics adoption at about 30% of all employees."
Source: Gartner doc 3753469.
Confidence: Verified — primary, analyst firm.
Why this matters for Candid: Independent corroboration of BARC / Eckerson Group (March 2022, 214 D&A leaders surveyed Nov-Dec 2021) — BI/analytics adoption at 25% of employees on average; "stuck around 20% for many years" per Eckerson. Together: BI tools have averaged ~25-30% employee adoption for over a decade. Treat any vendor "X% increase from dashboards" claim against that baseline.
Related entries
Referenced by (3)
- reference Research brief: dashboards for SMBs — what's worth showing, and when an embedded one earns its keep (June 2026) relates-to
- reference Caveats for the dashboards brief: pervasive BI/embedded-analytics vendor sourcing; the viral "60-70%" stat is folklore; SMB data thin; retention claims unproven relates-to
- rule R5 — Disregard vendor BI "X% improvement" / "60-70% unused" stats in client conversations; cite BARC (~25%) and Gartner (~30%) adoption baselines depends-on