Stanford Web Credibility / Fogg — majority judge company credibility on website design

Claim: Stanford Web Credibility research (B.J. Fogg) — a majority of users judge company credibility on website design. The widely cited derivative figures: "75% judge credibility on design" and "94% of first impressions are design-related."

Source: B.J. Fogg / Stanford Web Credibility research, repackaged through vendor/agency blogs.

Caveat: The original Fogg research is academic and credible; the repackaged "75% / 94%" figures circulate heavily through web-design agency content with incentive to sell redesigns. Industry-consensus on the direction; flag the magnitudes.

Confidence: Industry-consensus (direction); magnitudes are commonly cited but vendor-repackaged.

Why this matters for Candid: Reinforces Lindgaard et al. 2006 — first impressions form in ~50ms, are visually driven and A modern website is a conversion multiplier, not a demand creator — design IS the credibility signal. But cite the academic source, not the agency-summarized figure.