Dichter (1966), Harvard Business Review — ~64% of sharing is about the sharer's self-presentation; foundational framing for self-enhancement / social currency

Claim: Dichter (1966), Harvard Business Review, classic framing: ~64% of sharing is about the sharer's self-presentation — people share to look helpful, knowledgeable, or in-the-know. The psychology-of-sharing literature converges on this finding.

Source: Dichter (1966), HBR.

Confidence: Industry-consensus.

Why this matters for Candid: Explains why the citable-output tools win the linkability game (Citability caveat: tools with PUBLIC, QUOTABLE outputs (salary benchmarks, public averages) earn the most links; tools with PRIVATE personal outputs (your take-home pay) earn few) — sharers want a number worth quoting, because quoting it makes them look like the person who knows the number.