Content/SEO realistic timelines — 3-6 months meaningful, 6-12+ months significant

Claim: Practitioner consensus (Search Engine Land; large expert surveys) converges on:

• 3-6 months for meaningful movement.
• 6-12 months for significant results.
• Compounding thereafter.
• Local content can move faster (1-3 months) because competition is thinner.

Corroborated by Google's former spokesperson Maile Ohye ("four months to a year") and John Mueller.

Source: Practitioner consensus; Google spokespeople.

Confidence: Industry-consensus.

Why this matters for Candid: When the widget recommends Tier 2 content work, bake the 6-12 month window into the output so owners interpret "moderate difficulty" as "long climb" rather than "impossible."