Census Business Builder — free US Census tool; pick business type + location → demographics, consumer spending, competition

Claim: The US Census Bureau publishes a free SMB-facing tool — Census Business Builder — that lets an owner pick a business type and location and view demographics, consumer spending, and competition.

Source: https://www.census.gov/topics/business-economy/small-business/about/powerful-data.html

Confidence: Verified.

Why this matters for Candid: Worked example of free, well-built government data products. For US-side Candid work this is the answer to "where should we open the second location" before any paid demographic tool. (Canadian Statistics Canada equivalents exist but are less SMB-friendly out of the box.)