CAN — "When was your most recent review?" (recent, distinctive, checkable)

Question pattern: When was your most recent review? (this week / this month / 1-3 months ago / longer than 3 months / never.)

Why it works: Recent, distinctive event — recall literature (Tourangeau/Rips/Rasinski) shows this is accurately retrieved. And the owner can verify on GBP if uncertain.

Why this matters for Candid: Review recency is a rising local-ranking factor (Whitespark 2026) and a strong velocity signal. See sister brief Research brief: SMB widget market difficulty — six ranked factors (June 2026) and [[review-revenue-causal-evidence]].

Confidence: Verified.