{"id":2005,"slug":"behavioral-recent-review-recency","title":"CAN — \"When was your most recent review?\" (recent, distinctive, checkable)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["observable-proxies-for-judgment"],"reference_body":"**Question pattern:** When was your most recent review? (this week / this month / 1-3 months ago / longer than 3 months / never.)\n\n**Why it works:** Recent, distinctive event — recall literature (Tourangeau/Rips/Rasinski) shows this is accurately retrieved. And the owner can verify on GBP if uncertain.\n\n**Why this matters for Candid:** Review recency is a rising local-ranking factor (Whitespark 2026) and a strong velocity signal. See sister brief [[research-brief-smb-widget-market-difficulty-june-2026]] and [[review-revenue-causal-evidence]].\n\n**Confidence:** Verified.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-capture-layer-june-2026","title":"Research brief: SMB widget capture layer — what owners can vs cannot self-report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:00.978Z","updated_at":"2026-06-23T19:16:00.978Z"}