CAN — "Do you currently run paid ads?" (behavioral, binary, current)

Question pattern: Do you currently run paid ads? (yes/no, and on which platforms — Google / Meta / TikTok / LinkedIn / other / none.)

Why it works: Binary, behavioral, current state — high recall accuracy. The owner either pays a bill or does not.

Confidence: Verified — passes the "owner can answer without making a quality judgment" test.