{"id":2003,"slug":"behavioral-binary-paid-ads","title":"CAN — \"Do you currently run paid ads?\" (behavioral, binary, current)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["observable-proxies-for-judgment"],"reference_body":"**Question pattern:** Do you currently run paid ads? (yes/no, and on which platforms — Google / Meta / TikTok / LinkedIn / other / none.)\n\n**Why it works:** Binary, behavioral, current state — high recall accuracy. The owner either pays a bill or does not.\n\n**Confidence:** Verified — passes the \"owner can answer without making a quality judgment\" test.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-capture-layer-june-2026","title":"Research brief: SMB widget capture layer — what owners can vs cannot self-report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:00.961Z","updated_at":"2026-06-23T19:16:00.961Z"}