CAN — "Do you have a Google Business Profile? Is it claimed?" (binary state)

Question pattern: Do you have a Google Business Profile? (yes-claimed / yes-but-not-claimed / no / not sure — look up " " on Google.)

Why it works: Observable binary state. The "look up" fallback handles the "not sure" case by converting recall into a counting/observation task.

Why this matters for Candid: GBP is the highest-leverage local-SEO lever (Whitespark 2026 — 32% of local-pack ranking weight). See sister brief Research brief: SMB widget difficulty-to-work mapping — three tiers of work for three sizes of gap (June 2026) and [[local-seo-mechanics]].

Confidence: Verified.