{"id":2008,"slug":"behavioral-binary-gbp-claimed","title":"CAN — \"Do you have a Google Business Profile? Is it claimed?\" (binary state)","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["observable-proxies-for-judgment"],"reference_body":"**Question pattern:** Do you have a Google Business Profile? (yes-claimed / yes-but-not-claimed / no / not sure — look up \"<business name> <city>\" on Google.)\n\n**Why it works:** Observable binary state. The \"look up\" fallback handles the \"not sure\" case by converting recall into a counting/observation task.\n\n**Why this matters for Candid:** GBP is the highest-leverage local-SEO lever (Whitespark 2026 — 32% of local-pack ranking weight). See sister brief [[research-brief-smb-widget-difficulty-to-work-june-2026]] and [[local-seo-mechanics]].\n\n**Confidence:** Verified.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-capture-layer-june-2026","title":"Research brief: SMB widget capture layer — what owners can vs cannot self-report (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-23T19:16:01.002Z","updated_at":"2026-06-23T19:16:01.002Z"}