AWS "we've cut prices 100+ times since 2006" framing — quarantined as vendor self-congratulation
Summary
Claim: AWS frequently cites "100+ price cuts since 2006" in marketing material. This figure is vendor self-congratulation and is quarantined from the cost-floor argument.
Source: AWS marketing material.
Confidence: Verified that AWS says this; not used as primary evidence.
Why this matters for Candid: Editorial discipline. The dated launch prices ($0.15/GB for Amazon S3 launched March 14, 2006 at $0.15/GB — object storage as a metered utility, $0.10/hour for Amazon EC2 launched as limited public beta August 25, 2006 — single m1.small instance at $0.10/hour) versus current published prices are the primary figures. The vendor's narrative around them is not. See R6 — Flag the vendor incentive on every cost claim — AWS price-cut count, SaaS build-vs-buy ranges, agency portal estimates.
Related entries
Referenced by (5)
- reference Research brief: the falling cost floor of "real" web functionality for SMBs (June 2026) relates-to
- reference S3 storage cost fell ~85% from launch — ~7× more data for the same dollar; independently corroborated relates-to
- reference Amazon EC2 launched as limited public beta August 25, 2006 — single m1.small instance at $0.10/hour relates-to
- reference Caveats: AWS vendor framing quarantined; build-vs-buy vendor cost pages flagged; DrPeering single-source; sysadmin wages needs-verification relates-to
- rule R6 — Flag the vendor incentive on every cost claim — AWS price-cut count, SaaS build-vs-buy ranges, agency portal estimates depends-on