Topic: `speed-to-lead`

2 entries tagged speed-to-lead.

Rules (1)

rule R6 — A lead-capturing calculator is wasted infrastructure without a 5-minute follow-up SLA; build the SLA first

Reference entries (1)

reference MIT / InsideSales.com Lead Response Management Study 2007 (Oldroyd) — odds of contact drop ~100× from 5min to 30min; commonly misattributed to Harvard