Topic: `review-revenue-causal-evidence`

10 entries tagged review-revenue-causal-evidence.

Reference entries (10)

reference Research brief: SMB widget market difficulty — six ranked factors (June 2026)
reference Sterling Sky / Joy Hawkins — rankings rise and fall in direct correlation with review velocity
reference FTC fake-review rule + Google policies — manipulation legally risky and increasingly detectable
reference Review meta-analysis — 156 studies, 214 effect sizes, 69,006 observations
reference Caveats — vendor quarantine and the correlational-vs-causal divide
reference Spiegel — purchase likelihood PEAKS at 4.0-4.7 stars and DECLINES toward 5.0 (too-good-to-be-true)
reference Spiegel 2017 (Northwestern) — 5 reviews = 270% purchase likelihood lift; 380% for higher-priced
reference Luca HBS WP 12-016 — one-star Yelp = 5-9% revenue (regression-discontinuity, the causal anchor)
reference Factor 5 — Trust/review moats (conversion, not just ranking)
reference Factor 2 — Proximity + review prominence dominate LOCAL markets