Refresh cadence: real-time matters for operational exception use (logistics ETAs, manufacturing downtime); daily suits most SMB KPIs; refresh frequency drives cost (Power BI Pro 8/day vs Premium Per User 48/day)

Summary

Claim: Real-time / near-real-time genuinely matters for operational exception management (logistics ETAs, manufacturing downtime alerts); daily / periodic suffices for most SMB KPI and financial review. Refresh frequency drives cost — e.g., Power BI Pro caps scheduled refreshes at 8/day while Premium Per User allows 48/day.

Source: Microsoft Power BI documentation; practitioner literature.

Confidence: Verified.

Why this matters for Candid: Most SMB "we need real-time" requests are actually "we need daily." Pushing back on the real-time framing saves 10×+ in licensing costs without losing decision value.