A portal is private + authenticated + account-scoped — unlike a marketing site (public, anonymous, same for everyone) or an e-commerce account (transaction/order-history oriented)

Claim: A public marketing site is open to anonymous visitors and shows the same content to everyone. A client portal is private and authenticated; content is account-specific. A retail e-commerce account is transaction- and order-history-oriented for discrete one-off purchases. A client/service portal is relationship-, service-, and project-oriented for ongoing engagements.

Source: oski.site/blog/web-portal-development-cost ; wayfront.com ; agencyhandy.com/what-is-a-client-portal

Confidence: Verified (definitional/logical).

Why this matters for Candid: Clarifies who a portal is for. Most Candid clients are professional-services / B2B / ongoing-relationship businesses, which is the right shape for a portal if the three-trigger test passes (R3 — Three-trigger test: only proceed with a portal when interactions are FREQUENT + DOCUMENT/APPROVAL-HEAVY + the deflected back-and-forth is REAL AND MEASURABLE).