NordPass research (2024, 1,509 users surveyed) — people manage 168 passwords on average; 2026 update revised to ~120; ~20% reset weekly; ~60% prefer important info by email

Claim: NordPass research (1,509 users surveyed March 4-15, 2024): people manage 168 passwords on average in 2024, up from ~80 in early 2020. NordPass's 2026 update revised the figure down to ~120. ~20% of people reset a password weekly; ~60% of consumers prefer to receive important information by email (Beyond Encryption — competing-vendor caveat).

Source: nordpass.com (most-common-passwords / password-statistics research); beyondencryption.com

Confidence: Verified (NordPass) / Single-source (Beyond Encryption email-preference figure).

Caveat: Beyond Encryption sells secure email and competes with portals — discount the email-preference framing accordingly. The NordPass password-count figure is from their recurring study and methodology is published.

Why this matters for Candid: Operationalises the "friction tax" of asking a client to manage one more login. The honest framing for clients: your customer already manages ~120-168 passwords; adding yours has a cost they will internalise as resentment if they don't use it.