Canada — 92% use digital tools but only 10% fully integrated (CFIB 2025)
Summary
Claim: CFIB "Your Voice" survey (fielded Sept 11-25, 2025; n=2,478):
- 92% of Canadian SMBs use digital tools.
- Only 10% have fully integrated them across operations.
- Nine in ten use at least one digital channel, including a company website (78%) and Google Business Profile/Maps (52%).
Statistics Canada (2021): 89% of businesses with 5+ employees have some web presence but only ~19% do email marketing; BDC estimates only ~1 in 5 has an "advanced digital profile."
Source: CFIB; Statistics Canada; BDC. Non-vendor / government / SMB association.
Confidence: Verified (primary CFIB/StatCan).
Why this matters for Candid: The opportunity is structurally larger in Canada because adoption is shallower. Even competitive verticals (dental, trades, legal) have more unsophisticated incumbents than US comparators — widens the entry window. The widget's vertical tiers should be relaxed (one tier down) for Canadian clients in many cases — especially in less-mature trades / professional-services niches.