Practitioner data: "Most firms find 40-60% of clients haven't logged in in the last 90 days" — the ghost-login problem stated by an adoption-tool vendor
Summary
Claim: "Most firms find 40-60% of clients haven't logged in in the last 90 days" (US Tech Automations practitioner report, 2026, vertical: accounting).
Source: https://ustechautomations.com/resources/blog/accounting-client-portal-automation-2026
Confidence: Single-source.
Caveat: Vendor sells adoption-automation tools — but the direction (low adoption) cuts against its interest to admit, which lends credibility to the figure.
Why this matters for Candid: Practitioner-shaped, vertical-specific data that pairs with the broader Gartner numbers (Gartner (Aug 19, 2024; survey of 5,728 customers Dec 2023) — only 14% of customer service / support issues are fully resolved in self-service; even for "very simple" issues only 36% resolve fully) to nail the ghost-login point. Anchors R2 — Run a 90-day adoption test with a cheap bought portal before committing; if <40-50% of clients log in, the portal is solving a problem the client base doesn't have.
Related entries
Referenced by (3)
- reference Research brief: client portals for SMBs — the honest case (June 2026) relates-to
- rule R2 — Run a 90-day adoption test with a cheap bought portal before committing; if <40-50% of clients log in, the portal is solving a problem the client base doesn't have depends-on
- rule R3 — Three-trigger test: only proceed with a portal when interactions are FREQUENT + DOCUMENT/APPROVAL-HEAVY + the deflected back-and-forth is REAL AND MEASURABLE depends-on