Even where MLS prohibits *displaying* sold/expired/withdrawn/pending data, broker-selected comparables for a CMA are permitted ("both on a VOW and in the office")
Claim. A member may search, view, and use MLS data to advise their own clients and pull comps for a CMA. Critically, even where an MLS prohibits displaying sold/expired/withdrawn/pending data, a participant may still provide a limited number of such listings to a client in connection with a CMA — both on a VOW and "in the office." The line: whether the listings are chosen by the consumer (display rules apply) or selected by the broker in the course of brokerage services (permitted use).
Quote.
"Whether the sold listings provided to the consumer are chosen by the consumer… or are selected by the broker in the course of providing brokerage services."
Source. NAR / Realcomp VOW Member FAQ, model VOW rules, accessed 2026-06-21.
Confidence. Verified for the principle (NAR model rules); the Canadian/Ontario application carries over via PropTx Rules and CREA frameworks but the specific "in the office" phrasing is the NAR formulation.
Caveats. US model rules quoted here illustrate the principle; Ontario operative rules are CREA + PropTx/ITSO board rules. Use the Canadian primaries (PropTx Rules PDF, CREA REALTOR® Code, CREA Rule 11) as controlling.
Implication / use. Critical safe harbour. Broker-selected CMA comps are the permitted use even where display is fenced off. Anchors any "analytics-for-an-agent's-own-client-advice" product framing.