Topic: `customer-segments`

4 entries tagged customer-segments.

Rules (2)

rule RULE: Politely decline GC prospects under 5 employees, "just give me leads" framing, active 12-month directory lock-in, or no published projects beyond stock photos
rule RULE: Best-fit GC profiles — $1M–$5M residential design-build with 5+ employees + admin + a published award, OR $5M–$20M COR-certified ICI on a stale site

Reference entries (2)

reference GC buying-group composition by revenue tier (Candid synthesis for SMB application of [[forrester-state-business-buying-2026-13-and-9]])
reference NAHB: two-thirds of US builders generate <$1M in receipts; >60% of NAHB members build 10 or fewer units/yr (median 5)